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Wooing subscribers isn’t possible without crafting a superb copy and using a jaw-dropping email template. Keep the subject line and preheader text relevant to the purpose of sending your welcome email. I am not a fan of personalizing the welcome emails overtly as it feels awkward when someone knows a lot of details about us in the first meeting itself.
Also, don’t mention anything that falls under the spam triggering category. Include the recipient’s name in the greeting and use a responsive HTML email template. It helps to keep elements accessible and you can also dynamic fields in them.
Focus On Developing a Stellar Welcome Email CopyA stellar welcome email copy begins with a warm subject line. Thank your readers and take the opportunity to introduce your brand straightforwardly. I recommend keeping the body short and to-the-point, as it is not a good idea to make your readers pour in a lot of effort right in the beginning. Mention the purpose of sending the message in the first line itself and keep the promised gift in the first fold of the email.
You can share your social media handles and ask your subscribers to ‘whitelist’ you. The thumb rule for welcome email copies is to either be thankful, offer an incentive, or familiarize how your future communications will look like with as minimum words as possible. Keep your sign off polite and proofread your copy thoroughly. Here’s an infographic that’ll help you understand more:
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